I built Ply because brokers don’t want overengineered software — they want one screen and fewer clicks.
My CRM Died
A desktop CRM built in the 90s. Discontinued. 25 years of deal data went back to spreadsheets overnight.
I Tried the Alternatives
- Buildout: 3-seat minimum — $5,316/yr before add-ons. Their sales team sends you a 500-word email about “AI-enhanced buyer discovery” and asks you to “schedule a call with my sales manager.”
- Salesforce: $25K+ to get started. Need a consultant just to configure it. An entire industry exists to make Salesforce tolerable for CRE.
- Excel: Works until you miss a follow-up and lose a $2M listing.
So I Built Ply
All data for a call on one screen to help me close deals. $89.99/month. No seat minimums. No contracts. I use it every day.
Built by a Multifamily Broker.
After 25 years and 60,000+ units across the Mid-Atlantic, I went back to spreadsheets when our CRM shut down. That's when I realized: CRE CRMs are built by engineers, not brokers.
Every tool I tried wanted me to spend more time in the software. I needed the opposite — everything in one glance so I could get back on the phone.
- →Fewer clicks, less typing
- →Less admin, more selling
- →Full context before every seller call
- →A system small teams would actually use every day
I still use Ply to run my own deals. If it doesn't work for me, it doesn't ship.
— Cameron Manesh
President, Ideal Realty | Cameron CRE